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B

Backlinks or External links

External links are links coming or going from your website. Either someone has linked to your website or yours to theirs.


Body Keywords

Body keywords are 2-3 word phrases that get decent search volume (at least 2,000 searches per month) but are more specific than Head Keywords. Keywords like “life insurance” or “order vitamins online” are examples of Body Keywords.



Accessibility

Font Face

Text Colour

Background Colour