The BSDM Glossary
Special | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | ALL
A |
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AuthorityAuthority is about what your website stands for and the influence it has on people. Authority is based on the fact that people believe in you and your web pages if you try and make them. | |
B |
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Backlinks or External linksExternal links are links coming or going from your website. Either someone has linked to your website or yours to theirs. | |
I |
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IndexingThe storing and organizing of content found during crawling. | |
K |
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Keyword ResearchKeyword research is the process of discovering words and phrases (aka “keywords”) that people use in search engines, like Google, Bing and YouTube. | |
L |
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Link BuildingThe activity and process of getting more inbound links (opens in new window) to your website for improved search engine rankings. | |
Long-tail keywordAn uncommon or infrequently searched keyword, typically with two or more words in the phrase. Small businesses should consider targeting long-tail keywords (opens in new window), as they are lower difficulty and often have more qualified searchers. Common keywords such as 'software' are more competitive, and very hard to rank high for them in search. | |
M |
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Meta descriptionThe meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description in search results, which can influence click-through rates. | |
O |
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OrganicEarned placement in search results, as opposed to paid advertisements. | |
P |
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Page RankOrdering search results by relevance to the query. | |
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