The BSDM Glossary

Authority is about what your website stands for and the influence it has on people. Authority is based on the fact that people believe in you and your web pages if you try and make them.

External links are links coming or going from your website. Either someone has linked to your website or yours to theirs.

Body keywords are 2-3 word phrases that get decent search volume (at least 2,000 searches per month) but are more specific than Head Keywords. Keywords like “life insurance” or “order vitamins online” are examples of Body Keywords.

The storing and organizing of content found during crawling.

Keyword research is the process of discovering words and phrases (aka “keywords”) that people use in search engines, like Google, Bing and YouTube.

The activity and process of getting more inbound links (opens in new window) to your website for improved search engine rankings.

An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Small businesses should consider targeting long-tail keywords (opens in new window), as they are lower difficulty and often have more qualified searchers. Common keywords such as 'software' are more competitive, and very hard to rank high for them in search.

Earned placement in search results, as opposed to paid advertisements.

Ordering search results by relevance to the query.